Industries

• Malls
• Casinos

Industries:

Malls

Nothing in recent memory has transformed the shopping center industry more than gift cards. First introduced in the late 1990s, the benefits are immeasurable.

Consumers value the convenience, durability and distinctive image. Malls can track consumer-spending habits and reap back-end revenue to underwrite the program. Sales shifts occur as cards affect January versus December revenue tallies when gift cards are redeemed after the holidays. Approximately 40 percent of the time, retailers generate higher sales from cardholders who overspent the amount on the card. Gift cards have expanded into promotional and charitable usage such as donations, sweepstakes prizes, gifts-with-purchase and giveaways. Corporate sales account for thirty percent or more of annual revenue, when the cards are used for employee rewards, business gifts and promotional purchase incentives.

Shopping malls in the United States and Canada rely on HQ for integrated payments, strong back-end reconciliation tools, card and packaging production and other program management services.

Interested in purchasing a Mall Gift Card? Click here!