Industries
Gift card recipients indicate that they keep a card for an average of 24.9 days before they redeem its entire value.
Industries:
Casinos
Gift cards are newer in the casino industry, but were quick to prove their power in driving incremental business in an incredibly competitive marketplace. Casinos use gift cards to promote shopping, dining, spas, shows and other entertainment amenities, which are now major drivers of revenue. Guests arriving at a property to spend a honeymoon, anniversary or birthday are surprised to have received a gift card prior to arrival or find one at check-in. Gift cards have become coveted loyalty club rewards, popular promotional tools and incentives for conventions and travel packages.
Casinos engage HQ to drive program set-up, operational controls, marketing strategies, distribution and other program management services.
